5 Traits of a Successful Digital Project Manager

Laptop computer and object needed to to project managing for a team or business. Vector illustration.

What does it take to get a digital project up and running and across the finish line? For anything but the smallest project it takes a close-knit team of architects, writers, designers and developers who understand each other’s strengths and share a common vision. In the middle of that team lives your friendly neighborhood project […]

Developing with AI

A heroic image of a weary developer standing at the gates of time with a laptop in hand 16:9

Over the last year, NewCity has been experimenting and exploring the new world of AI and chatbots. Last summer reached a fever pitch for image generation tools like Midjourney, Dall E, and Craiyon. We were passing back and forth new image creations generated by the wildest prompts imaginable. As the tools have undergone revisions we’ve […]

Accessibility in the Design Process (Color)

Thousands of balls of different colors make an abstract pattern

What is accessibility? In web and application design, accessibility means how many people can use your interface. Design trends and standards can make it sleeker, cooler, easier, or harder to use, but every design choice has an impact on the whole system’s usability — and some choices can exclude entire categories of people from accessing […]

Consistent Diagonal Clipping with CSS

Digital software technology development

Diagonal lines are one of those design elements that web designers love and web developers fear. Breaking up the vertical lines in your page design adds variety to what would otherwise be a rigid grid. But there is a reason most website designs stick to perpendicular lines: the tools used to create layouts in the […]

Getting Hooked on WordPress Hooks

The WordPress logo in white on a dark gray background

What are Hooks? WordPress can be an imposing environment for new developers. The barrier to entry is low — you can accomplish a lot by pasting snippets into your theme’s functions file — but it doesn’t take long to realize that WordPress is an enormous machine full of moving parts. Every page load requires a […]

Build Your Digital Playbook & Toolkit

Icon of a notebook, tools, and a person

Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.

Project Strategy Blueprint

David Poteet planning project strategy with Cornell School of Continuing Education

A strategy blueprint is a one page summary of your project strategy. We primarily use them across our project team as a short-had reminder of the needs and goals of the project. If you plan to use it to share the project strategy with other stakeholders, you may need more explanation. We usually include these […]

Writing for the Web and Your Brand

A man reviews a book while taking notes.

No matter what form your web writing guidelines take, they should provide clear examples for both writing for the web and supporting key brand messages. Not all content editors have experience with both of these writing styles and need clear and practice guidance to be successful. Web writing guides should: You might be thinking, “My […]