NewCity

Empowering Higher Ed with First Party Data: Infographic

Highlights from HighEdWeb Analytics Summit, April 30, 2024 You may have noticed lots of talk recently about the phase-out of 3rd party data (cookies), and the shift to the new era of First Party Data. What’s it all about?  In April NewCity’s Senior Digital Marketing Strategist Mike Zolnoski gave a talk about the importance of […]

Master Design Systems: 3 steps to building your component storefront in WordPress

Lego round bricks arranged in a colorful pattern

Design systems may be the powerhouse behind your brand’s visual identity, but storefronts serve as the ultimate playground for editors, letting them discover the perfect components for their digital experiences. And with WordPress’ Gutenberg editor, you’ll find that creating your own storefront is not just a distant dream, but a three-step reality.

Teach Editors How to Use a Design System

Design system workshop at Davidson

When organizations move from a template-based website to a design system-based site, content editors gain the flexibility to build new layouts to suit their needs. But it’s a very different way to think about content creation, since you can now stack and combine layout components like Lego™ blocks. Editors used to having one big WYSIWYG […]

5 Traits of a Successful Digital Project Manager

What does it take to get a digital project up and running and across the finish line? For anything but the smallest project it takes a close-knit team of architects, writers, designers and developers who understand each other’s strengths and share a common vision. In the middle of that team lives your friendly neighborhood project […]

Developing with AI

A heroic image of a weary developer standing at the gates of time with a laptop in hand 16:9

Over the last year, NewCity has been experimenting and exploring the new world of AI and chatbots. Last summer reached a fever pitch for image generation tools like Midjourney, Dall E, and Craiyon. We were passing back and forth new image creations generated by the wildest prompts imaginable. As the tools have undergone revisions we’ve […]

Accessibility in the Design Process (Color)

What is accessibility? In web and application design, accessibility means how many people can use your interface. Design trends and standards can make it sleeker, cooler, easier, or harder to use, but every design choice has an impact on the whole system’s usability — and some choices can exclude entire categories of people from accessing […]