Content Data and Interaction Models
A content data and interaction model is an overview of a particular type of content on your website. We use models to outline and plan content that is repeatable (usually) and structured like a directory listing, publication, lab, degree program, product etc. Models show how your users interact with content and can be a guide […]
Higher Ed Governance for the Real World, Part 2
We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1
A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
Content and Development: The New Dynamic Duo
How to Structure a Cringe-Proof CMS for Content Creators
The New Swear Jar: Why Seemingly Good Buzzwords Could Be Harming Your Higher-Ed Brand
Why seemingly good buzzwords could be harming your higher-ed brand
Writing Content that Works Everywhere (Including Smartphones)
Learn how writing that works on mobile devices can make your entire website more efficient and engaging (and save users from scrolling through a sea of microscopic text).
Content Governance for the Real World
In a previous article, we discussed Content governance (and why your website can’t live without it).” In this follow-up
Content governance (and why your website can’t live without it)
Unless your website’s managed by one person, you need a plan to help you create, publish, and manage content in a timely and efficient manner. Here’s how.
Tips for Getting Good Testimonials for Your University Website
It’s tough getting compelling, quality testimonials that really tell the story of your school.
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]
