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How to personalize website content in Higher Ed

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Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”

5 Steps to Get Your Content Redesign-Ready

A cluttered desk with piles of paper, notebooks, a laptop and coffee

If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.