What are you tracking on your website, are you tracking it correctly, and are there things you should be tracking but aren’t? We’ll answer these questions based on the Metrics Model we create and a comprehensive audit of your site’s analytics setup.
Audit of the site’s current Google Analytics setup to answer these questions:
Are there things on the website that need to be tracked (as defined by the metrics model), but aren’t?
Are there things on the website that are being tracked in some way, but aren’t being tracked correctly? I.e. is there data in the Google Analytics account that is unusable and/or misleading because of configuration problems?
Report detailing results of audit — aspects of analytics configuration that are missing or need to be fixed in light of the Metrics Model.