How Long Does Good Web Content Take?

Estimating content production time can be tricky. We’re still looking for a crystal ball, but until we find it, here’s what we use to make an educated guess.
Selling UX: Lessons From The Firing Line

Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]
The Monsters of Web Design

Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.
Getting started with responsive infographics (TL;DR Show me a graph!)

Whether you have some great data to show off or just don’t have any photography to work with, illustration really can make a difference on a plain text page.
Content and Development: The New Dynamic Duo

How to Structure a Cringe-Proof CMS for Content Creators
Using Real Content to Tell a University’s Authentic Story: A Website Design Workshop

A better way to give clients a glimpse of what’s to come.
THIS is Why Content Matters

Are you budgeting enough time for your project’s content phase? Let’s find out.
Tracking Third-Party Higher Ed Forms

The most important user goals on higher education websites often must be completed using a third-party form.
Launch Without Fear: A Guide To Site Launches

Besides Never Launch on Friday!” we have some more lessons to live by when preparing for your website launch. Take some notes and have a Happy Launch Day!”
Avoiding Shady Data: Implementing Google Analytics to Report Quality Data

We now know how to deal with existing shady data, but how do we avoid creating shady data in the first place?