Robynne Lofton’s Transition From Higher Ed to Digital Agency

It has been a beautiful period of transitions. My time in admissions was driven by the deep desire to open wide the doors to spaces that so few had access to. Over 26 years that passion grew into leadership, serving students, managing teams, offices, and divisions. A passion to serve became grounded in purpose as […]

Getting Hooked on WordPress Hooks

What are Hooks? WordPress can be an imposing environment for new developers. The barrier to entry is low — you can accomplish a lot by pasting snippets into your theme’s functions file — but it doesn’t take long to realize that WordPress is an enormous machine full of moving parts. Every page load requires a […]

Why and How to Add Heat Mapping to Your Analytics Toolkit

Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Which link are users clicking on? Are they scrolling to the button? Did they even look at […]

2020 marks NewCity’s 25th Anniversary

David Poteet pondering sticky notes used in a content strategy session

In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.

Why “Read More” is Less Effective

Sign with the text "This office will not tolerate redundancy in this office"

Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!

Flex Your WordPress Capabilities with ACF

Man using paper cutouts of simplified web page elements for layout

WordPress pages are easy to edit, as long as you stick to built-in features. But at NewCity, most sites we build require flexible templates without breaking carefully-planned visual design and information architecture.

NewCity Statement on Racial Injustice

Black Lives Matter activists holding a sign

It’s not enough to care. It’s not enough to read the news and rant on Twitter. It doesn’t matter if those of us who are white seem “woke” or not. What matters is what we do — today, tomorrow, next year, and every year. We have to stay in this fight.