Why and How to Add Heat Mapping to Your Analytics Toolkit

Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Which link are users clicking on? Are they scrolling to the button? Did they even look at […]

2020 marks NewCity’s 25th Anniversary

David Poteet pondering sticky notes used in a content strategy session

In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.

Why “Read More” is Less Effective

Sign with the text "This office will not tolerate redundancy in this office"

Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!

Flex Your WordPress Capabilities with ACF

Man using paper cutouts of simplified web page elements for layout

WordPress pages are easy to edit, as long as you stick to built-in features. But at NewCity, most sites we build require flexible templates without breaking carefully-planned visual design and information architecture.

NewCity Statement on Racial Injustice

Black Lives Matter activists holding a sign

It’s not enough to care. It’s not enough to read the news and rant on Twitter. It doesn’t matter if those of us who are white seem “woke” or not. What matters is what we do — today, tomorrow, next year, and every year. We have to stay in this fight.

Oklahoma State University’s website wins a Circle of Excellence award

OSU students wearing orange at an outdoor event

Oklahoma State University’s website relaunch represents the 1st phase of an initiative to break down silos. OSU has a BIG personality (think bright orange, cowboy hats, and the friendliest place you’ll ever go), and the website needed to better represent that on-campus experience.

Is your hypertext too hyper?

Traffic trails on a highway

If your page is full of links that people find confusing or distracting, and if the only design solution is to make those links harder to see, what you have is a content problem.