Project Strategy Blueprint

A strategy blueprint is a one page summary of your project strategy. We primarily use them across our project team as a short-had reminder of the needs and goals of the project. If you plan to use it to share the project strategy with other stakeholders, you may need more explanation. We usually include these […]
Writing for the Web and Your Brand

No matter what form your web writing guidelines take, they should provide clear examples for both writing for the web and supporting key brand messages. Not all content editors have experience with both of these writing styles and need clear and practice guidance to be successful. Web writing guides should: You might be thinking, “My […]
Website Content Work Planning Template

One of the most important tools for managing the creation, revision, or migration of content for a website is the content work plan. There are commercial tools available, but we most often rely on a spreadsheet with columns for plan details. To develop a content work plan we recommend these steps: Below is an example […]
Page Tables for Website Content Creation

Page Tables help web content editors plan content–both text and media–that will work well for each page of a website. A page table breaks the page down into its components, explaining what should go into each part of a content type or layout in simple terms, with examples. They’re most helpful for repeatable content types […]
Why “Read More” is Less Effective

Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Flex Your WordPress Capabilities with ACF

WordPress pages are easy to edit, as long as you stick to built-in features. But at NewCity, most sites we build require flexible templates without breaking carefully-planned visual design and information architecture.
Is your hypertext too hyper?

If your page is full of links that people find confusing or distracting, and if the only design solution is to make those links harder to see, what you have is a content problem.
Infinite Scroll: A Bad Idea for Usability and Accessibility

Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.
With Great Power Comes Great Responsibility: Understanding Drupal Entities

With easier data referencing, Drupal’s entity structure gives your website more power and flexibility than ever before — but it also requires a whole new set of skills for content managers.
What Self-Driving Cars Teach Us About Content Management

Though technology is reshaping our world every day, complex situations often require the human ability to strategize, connect, and communicate. Someone who can take the wheel, make decisions, and steer the site towards success. A great example? A complex website needs a managing editor.