Preparing Your Higher Ed Website for AI Search

Three people look at screens at a desk

A GEO Readiness Checklist for Higher Ed Leaders Many of our higher education clients are seeing prospective students, families, alumni, and donors increasingly turn to ChatGPT and other LLMs for college-related questions. Now, institutions need to make their websites visible, understandable, and trustworthy for both humans and machines. Generative Engine Optimization (GEO) is the emerging […]

UI Design Systems

a graphic of component-based web page paper prototypes

All websites, regardless of size, are made up of common elements. Some pieces are small (think buttons or headers) and some pieces are big (image galleries or news feeds). A design system organizes these common elements into reusable patterns that can be combined to make any page or interface you need.

Empowering Higher Ed with First Party Data: Infographic

An infographic explaining first party data

Highlights from HighEdWeb Analytics Summit, April 30, 2024 You may have noticed lots of talk recently about the phase-out of 3rd party data (cookies), and the shift to the new era of First Party Data. What’s it all about?  In April NewCity’s Senior Digital Marketing Strategist Mike Zolnoski gave a talk about the importance of […]

Master Design Systems: 3 steps to building your component storefront in WordPress

Lego round bricks arranged in a colorful pattern

Design systems may be the powerhouse behind your brand’s visual identity, but storefronts serve as the ultimate playground for editors, letting them discover the perfect components for their digital experiences. And with WordPress’ Gutenberg editor, you’ll find that creating your own storefront is not just a distant dream, but a three-step reality.