Establish a Platform and Rhythm for Growth
The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]
Master Design Systems: 3 steps to building your component storefront in WordPress
Design systems may be the powerhouse behind your brand’s visual identity, but storefronts serve as the ultimate playground for editors, letting them discover the perfect components for their digital experiences. And with WordPress’ Gutenberg editor, you’ll find that creating your own storefront is not just a distant dream, but a three-step reality.
Why you need clear roles and responsibilities to deliver effective content
There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
Build Your Digital Playbook & Toolkit
Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.
Developing an Effective Content Strategy for Higher Ed
If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
5 Steps to Get Your Content Redesign-Ready
If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.
Content Data and Interaction Models
A content data and interaction model is an overview of a particular type of content on your website. We use models to outline and plan content that is repeatable (usually) and structured like a directory listing, publication, lab, degree program, product etc. Models show how your users interact with content and can be a guide […]
Higher Ed Governance for the Real World, Part 2
We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1
A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
Content Governance for the Real World
In a previous article, we discussed Content governance (and why your website can’t live without it).” In this follow-up
