Why you need clear roles and responsibilities to deliver effective content
There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
How to personalize website content in Higher Ed
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
Why “Read More” is Less Effective
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Developing an Effective Content Strategy for Higher Ed
If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
Why Do We Still Use Lorem Ipsum?
If you’ve ever worked on a website redesign project, you’ve read something like this:Lorem ipsum dolor sit amet
What Self-Driving Cars Teach Us About Content Management
Though technology is reshaping our world every day, complex situations often require the human ability to strategize, connect, and communicate. Someone who can take the wheel, make decisions, and steer the site towards success. A great example? A complex website needs a managing editor.
The Complexity of Flexibility
When designing the functionality of a website’s content management system, people often want a highly flexible system filled with options and variations. Or, at least, they think they do. The challenge is that the more flexibility you add, the more complicated everything becomes.
5 Steps to Get Your Content Redesign-Ready
If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.
Higher Ed Governance for the Real World, Part 2
We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1
A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
