Empowering Higher Ed with First Party Data: Infographic
Highlights from HighEdWeb Analytics Summit, April 30, 2024 You may have noticed lots of talk recently about the phase-out of 3rd party data (cookies), and the shift to the new era of First Party Data. What’s it all about? In April NewCity’s Senior Digital Marketing Strategist Mike Zolnoski gave a talk about the importance of […]
No Shady Data: Implementing GA4 For Quality Insights in Higher Ed
The Quest for Crystal-Clear Data: Why It Matters in Higher Ed
NewCity’s Seven Pillars of Higher Ed Digital Strategy
In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.
Why and How to Add Heat Mapping to Your Analytics Toolkit
Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Heatmaps can help you answer these questions. Many tools are low cost and easy to use, and […]
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part IV
This is it, the final installment of our series on ecommerce. Get ready, we’re about to take a final dive into using Google’s Enhanced Ecommerce for higher education.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part III
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II dealt with one easy solution to get more out of your analytics: Page Value. In Part III, we are going to discuss going beyond the standard implementation, into the realm of ecommerce.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part II
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II of this series deals with one easy solution to get more out of your analytics.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part I
If you’ve looked at your Google Analytics dashboard, you may have noticed a set of ecommerce reports. If you then shrugged them off saying, “We’re in higher ed, not ecommerce,” think again. You’re missing out on a goldmine of analytics data.
Google Tag Manager 101: The Basics
You’re probably hearing a lot about Google Tag Manager, but do you understand exactly what it is and why to use it? If not, read on!
Data Isn’t Objective: Dealing With Shady Data in Web Analytics
We like to pretend data has no biases and should be the incontestable arbiter of our disputes. But we need to be careful. Data is subjective. And it’s subjective because we’re subjective.
