NewCity has decades of experience implementing human-centered design methodologies for government and other organizations with complex stakeholder dynamics and constituent needs.

The U.S. government is placing increasing emphasis on human-centered design, under leadership of the US Digital Service and with legislation like the 21st Century Integrated Digital Experience Act. We know the struggles government clients face with turning complex processes and long-established policies around to fit into the easy-to-use transactional interfaces that people have come to expect.

We’ve led user experience design, digital strategy, and agile development for federal and state agencies such as the American Battle Monuments Commission, National Institutes of Health, Oklahoma Extension Service, and U.S. Transportation Command. We frequently team with other companies to serve our government clients.

Our GSA Multiple Award Schedule

Federal, state or local agencies can contract with NewCity easily through our GSA Multiple Award Schedule (MAS).

  • Contract Number: 47QTCA21D0049
  • Period of Performance: 01/24/2026
  • Usage Fee: 0.75%
  • NAICS Codes: 519130, 518210, 541490, 541511, 541519, 541910, 541430, 541990, 541690
  • DUNS: 046402868
  • SAM Unique Entity Identifier: HGGYEVVJ29M3
  • Business Size: Small Business

Special Item Numbers

NewCity holds the following Special Item Numbers (SINs):

  • SIN 54151S, Information Technology Professional Services
  • SIN 541511, Web-Based Marketing Services
  • SIN 541910, Marketing Research and Analysis
  • SIN OLM, Order-Level Materials (OLMs)

View NewCity’s GSA Catalog for details on this contract including labor categories and hourly rates. Learn how state and local government organizations can access NewCity through our GSA Schedule.

“Out of all the subcontracts we’ve put out under this $30 million NIH contract, NewCity has had the most impact — the most value per dollar."
Portrait of Joe Gabbard
Joe Gabbard
Research Associate Professor, Virginia Tech

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