5 Traits of a Successful Digital Project Manager

What does it take to get a digital project up and running and across the finish line? For anything but the smallest project it takes a close-knit team of architects, writers, designers and developers who understand each other’s strengths and share a common vision. In the middle of that team lives your friendly neighborhood project […]
Why you need clear roles and responsibilities to deliver effective content

There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
Herding Cats (and Building Consensus) with Workshops

Building consensus can be hard. Really hard. Especially when you bring together a group of smart, opinionated people to develop a new approach or solve a problem. That’s why we use workshops.
What Studying the Humanities Taught Me About Software Development

Back in my computer science days, I took a programming class where the professor decided to assign us a project to show us how real-world programming gets done (or ought to get done). We discussed the problem we were trying to solve in extreme detail The professor dictated the precise toolset we were supposed to […]
Defeating the Monsters of Web Design

Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Higher Ed Governance for the Real World, Part 2

We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1

A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
Selling UX: Lessons From The Firing Line

Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]
The Monsters of Web Design

Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.
Content and Development: The New Dynamic Duo

How to Structure a Cringe-Proof CMS for Content Creators