NewCity

5 Traits of a Successful Digital Project Manager

What does it take to get a digital project up and running and across the finish line? For anything but the smallest project it takes a close-knit team of architects, writers, designers and developers who understand each other’s strengths and share a common vision. In the middle of that team lives your friendly neighborhood project […]

What Studying the Humanities Taught Me About Software Development

A laptop with crumpled wads of paper

Back in my computer science days, I took a programming class where the professor decided to assign us a project to show us how real-world programming gets done (or ought to get done). We discussed the problem we were trying to solve in extreme detail The professor dictated the precise toolset we were supposed to […]

Defeating the Monsters of Web Design

The illustrated monsters of web design rampaging through a cityscape

Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!

Selling UX: Lessons From The Firing Line

A stylized illustration of a cityscape with NewCity brand colors

Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]

The Monsters of Web Design

The illustrated monsters of web design rampaging through a cityscape

Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.