Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Which link are users clicking on? Are they scrolling to the button? Did they even look at […]
There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
Maybe you’ve heard this before: “Could we have a personalized web presence like an e-commerce site?” Does that make sense for higher ed sites? Is it even feasible? David Poteet examines the possible risks and rewards. Read David’s article on ContentEd
In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.
At NewCity, we feel that partnership shouldn’t end at launch. Post-launch improvement should be one of the most important considerations when identifying an agency to assist with your website redesign. NewCity’s Ongoing Services team is committed to strong client relationships, expert guidance, continuous improvement, and post-launch maintenance. We understand the ever-changing nature of technology and digital audiences, and the importance of your website as a tool to meet the strategic goals of your institution. Working in partnership with your in-house team, our focus is to understand your needs, your goals, and how best to contribute to your long-term success.
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
WordPress pages are easy to edit, as long as you stick to built-in features. But at NewCity, most sites we build require flexible templates without breaking carefully-planned visual design and information architecture.
It’s not enough to care. It’s not enough to read the news and rant on Twitter. It doesn’t matter if those of us who are white seem “woke” or not. What matters is what we do — today, tomorrow, next year, and every year. We have to stay in this fight.
Oklahoma State University’s website relaunch represents the 1st phase of an initiative to break down silos. OSU has a BIG personality (think bright orange, cowboy hats, and the friendliest place you’ll ever go), and the website needed to better represent that on-campus experience.