Consistent Diagonal Clipping with CSS
Diagonal lines are one of those design elements that web designers love and web developers fear. Breaking up the vertical lines in your page design adds variety to what would otherwise be a rigid grid. But there is a reason most website designs stick to perpendicular lines: the tools used to create layouts in the […]
Getting Hooked on WordPress Hooks
What are Hooks? WordPress can be an imposing environment for new developers. The barrier to entry is low — you can accomplish a lot by pasting snippets into your theme’s functions file — but it doesn’t take long to realize that WordPress is an enormous machine full of moving parts. Every page load requires a […]
Why and How to Add Heat Mapping to Your Analytics Toolkit
Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Heatmaps can help you answer these questions. Many tools are low cost and easy to use, and […]
Running JavaScript with Templates in Storybook for HTML
When working with Storybook for HTML, it can be difficult to pair a template with a JavaScript file. Here we explain a solution that has proven extremely effective for us at NewCity.
Why you need clear roles and responsibilities to deliver effective content
There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
How to personalize website content in Higher Ed
Maybe you’ve heard this before: “Could we have a personalized web presence like an e-commerce site?” Does that make sense for higher ed sites? Is it even feasible? David Poteet examines the possible risks and rewards. Read David’s article on ContentEd
2020 marks NewCity’s 25th Anniversary
In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.
Ongoing Services — Because Projects Don’t End at Launch
At NewCity, we feel that partnership shouldn’t end at launch. Post-launch improvement should be one of the most important considerations when identifying an agency to assist with your website redesign. NewCity’s Ongoing Services team is committed to strong client relationships, expert guidance, continuous improvement, and post-launch maintenance. We understand the ever-changing nature of technology and digital audiences, and the importance of your website as a tool to meet the strategic goals of your institution. Working in partnership with your in-house team, our focus is to understand your needs, your goals, and how best to contribute to your long-term success.
Why “Read More” is Less Effective
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Developing an Effective Content Strategy for Higher Ed
If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
