Ongoing Services — Because Projects Don’t End at Launch

At NewCity, we feel that partnership shouldn’t end at launch. Post-launch improvement should be one of the most important considerations when identifying an agency to assist with your website redesign. NewCity’s Ongoing Services team is committed to strong client relationships, expert guidance, continuous improvement, and post-launch maintenance. We understand the ever-changing nature of technology and digital audiences, and the importance of your website as a tool to meet the strategic goals of your institution. Working in partnership with your in-house team, our focus is to understand your needs, your goals, and how best to contribute to your long-term success.
Why “Read More” is Less Effective

Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Developing an Effective Content Strategy for Higher Ed

If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
NewCity Statement on Racial Injustice

It’s not enough to care. It’s not enough to read the news and rant on Twitter. It doesn’t matter if those of us who are white seem “woke” or not. What matters is what we do — today, tomorrow, next year, and every year. We have to stay in this fight.
Oklahoma State University’s website wins a Circle of Excellence award

Oklahoma State University’s website relaunch represents the 1st phase of an initiative to break down silos. OSU has a BIG personality (think bright orange, cowboy hats, and the friendliest place you’ll ever go), and the website needed to better represent that on-campus experience.
Why Do We Still Use Lorem Ipsum?

If you’ve ever worked on a website redesign project, you’ve read something like this:Lorem ipsum dolor sit amet
Infinite Scroll: A Bad Idea for Usability and Accessibility

Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.
With Great Power Comes Great Responsibility: Understanding Drupal Entities

With easier data referencing, Drupal’s entity structure gives your website more power and flexibility than ever before — but it also requires a whole new set of skills for content managers.
An Agile Approach to Content Management Systems

Before agile, developers would build what they thought you’d need and spend months polishing that concept. Now, we invite you in early so we can design a CMS that’s a much better fit for you and your organization.
Higher Ed Governance for the Real World, Part 2

We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.