2020 marks NewCity’s 25th Anniversary

David Poteet pondering sticky notes used in a content strategy session

In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.

Ongoing Services — Because Projects Don’t End at Launch

Stone building facade with "School of Medicine" engraved over windows

At NewCity, we feel that partnership shouldn’t end at launch. Post-launch improvement should be one of the most important considerations when identifying an agency to assist with your website redesign.

NewCity’s Ongoing Services team is committed to strong client relationships, expert guidance, continuous improvement, and post-launch maintenance.

We understand the ever-changing nature of technology and digital audiences, and the importance of your website as a tool to meet the strategic goals of your institution. Working in partnership with your in-house team, our focus is to understand your needs, your goals, and how best to contribute to your long-term success.

Why “Read More” is Less Effective

Sign with the text "This office will not tolerate redundancy in this office"

Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!

NewCity Statement on Racial Injustice

Black Lives Matter activists holding a sign

It’s not enough to care. It’s not enough to read the news and rant on Twitter. It doesn’t matter if those of us who are white seem “woke” or not. What matters is what we do — today, tomorrow, next year, and every year. We have to stay in this fight.

Oklahoma State University’s website wins a Circle of Excellence award

OSU students wearing orange at an outdoor event

Oklahoma State University’s website relaunch represents the 1st phase of an initiative to break down silos. OSU has a BIG personality (think bright orange, cowboy hats, and the friendliest place you’ll ever go), and the website needed to better represent that on-campus experience.

Infinite Scroll: A Bad Idea for Usability and Accessibility

A spiraling staircase

Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.

An Agile Approach to Content Management Systems

An image of a person prototyping content management

Before agile, developers would build what they thought you’d need and spend months polishing that concept. Now, we invite you in early so we can design a CMS that’s a much better fit for you and your organization.