Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part II

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In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II of this series deals with one easy solution to get more out of your analytics.

Defeating the Monsters of Web Design

The illustrated monsters of web design rampaging through a cityscape

Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!

Open Source Solutions: WordPress vs. Drupal

A road sign at the crossroads of Drupal and WordPress

When you’re considering a major redesign, choosing the right content management system can be daunting. For starters, should you go with an enterprise CMS or open source? There are great options for both, and what’s right for you will depend on your budget and your specific needs.

5 Steps to Get Your Content Redesign-Ready

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If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.

For SEO and Accessibility, There’s No Alt-ernative

A dog writing alt text

Are you writing alt text for your images? If not, it’s time to start. Like right now. It may seem like an interruption or an extra step, but alt text is critical for both accessibility and SEO. The good news is that it doesn’t have to be difficult.

What Responsive Design Can Teach Us About Accessibility

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“Every time you try to operate one of these weird black controls that are labelled in black on a black background, a little black light lights up black to let you know you’ve done it.— Restaurant at the End of the Universe”

Div Hacking: Chopping Off Corners

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So you need a triangle shape in the corner of a div. Maybe it’s just a graphical flourish. Maybe you’re using it as a backdrop for an icon. I don’t know why. I’m not judging. Sometimes you just need triangles.

Layering Content

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Adapting content for interactive reading on the web is about finding balance.

Building Sane, Reusable WordPress Templates with Timber and Twig

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Traditional WordPress templates are written in PHP code that mixes HTML output with more advanced programming logic. The Timber plugin for Wordpress lets you move the markup part of your templates into separate files written in Twig, a simple yet powerful templating language. When you separate logic from layout in this way, your themes will be easier to read, easier to edit, and more portable.