In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II of this series deals with one easy solution to get more out of your analytics.
If you’ve looked at your Google Analytics dashboard, you may have noticed a set of ecommerce reports. If you then shrugged them off saying, “We’re in higher ed, not ecommerce,” think again. You’re missing out on a goldmine of analytics data.
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
When you’re considering a major redesign, choosing the right content management system can be daunting. For starters, should you go with an enterprise CMS or open source? There are great options for both, and what’s right for you will depend on your budget and your specific needs.
If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.
Are you writing alt text for your images? If not, it’s time to start. Like right now. It may seem like an interruption or an extra step, but alt text is critical for both accessibility and SEO. The good news is that it doesn’t have to be difficult.
“Every time you try to operate one of these weird black controls that are labelled in black on a black background, a little black light lights up black to let you know you’ve done it.— Restaurant at the End of the Universe”
So you need a triangle shape in the corner of a div. Maybe it’s just a graphical flourish. Maybe you’re using it as a backdrop for an icon. I don’t know why. I’m not judging. Sometimes you just need triangles.
Adapting content for interactive reading on the web is about finding balance.
Traditional WordPress templates are written in PHP code that mixes HTML output with more advanced programming logic. The Timber plugin for Wordpress lets you move the markup part of your templates into separate files written in Twig, a simple yet powerful templating language. When you separate logic from layout in this way, your themes will be easier to read, easier to edit, and more portable.