What Self-Driving Cars Teach Us About Content Management
Though technology is reshaping our world every day, complex situations often require the human ability to strategize, connect, and communicate. Someone who can take the wheel, make decisions, and steer the site towards success. A great example? A complex website needs a managing editor.
The Complexity of Flexibility
When designing the functionality of a website’s content management system, people often want a highly flexible system filled with options and variations. Or, at least, they think they do. The challenge is that the more flexibility you add, the more complicated everything becomes.
Herding Cats (and Building Consensus) with Workshops
Building consensus can be hard. Really hard. Especially when you bring together a group of smart, opinionated people to develop a new approach or solve a problem. That’s why we use workshops.
What Studying the Humanities Taught Me About Software Development
Back in my computer science days, I took a programming class where the professor decided to assign us a project to show us how real-world programming gets done (or ought to get done). We discussed the problem we were trying to solve in extreme detail The professor dictated the precise toolset we were supposed to […]
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part IV
This is it, the final installment of our series on ecommerce. Get ready, we’re about to take a final dive into using Google’s Enhanced Ecommerce for higher education.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part III
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II dealt with one easy solution to get more out of your analytics: Page Value. In Part III, we are going to discuss going beyond the standard implementation, into the realm of ecommerce.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part II
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II of this series deals with one easy solution to get more out of your analytics.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part I
If you’ve looked at your Google Analytics dashboard, you may have noticed a set of ecommerce reports. If you then shrugged them off saying, “We’re in higher ed, not ecommerce,” think again. You’re missing out on a goldmine of analytics data.
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Ad Hoc User Personas
Any personas you use to guide strategy, UX, and content decisions should be created from qualitative research with your audiences or customers.
