We are looking for a great User Experience Architect

Are you passionate about crafting the perfect digital experience? A champion who'll fight for the user? An information architecture wizard? Then we have the perfect job for you!

Not Everyone Thinks Like You

If you’re writing an email or copy for a website and you're like most people, you will write for people like you. I know, you say you're writing for your audience, but you're really writing for yourself. I do it all the time. We all do. That is to say, we tend to write for people who think the same way we do.

But not everyone thinks like you.

Blue Ridge Parkway mobile app launched on Nomad platform

The Blue Ridge Parkway Association has launched the Blue Ridge Parkway Travel Planner Mobile app on the Nomad platform. Nomad Mobile Guides is a subsidiary of NewCity providing a toolkit for publishing travel apps and websites. The app was developed in close collaboration with the National Park Service.

The Blue Ridge Parkway Association is the official partner organization of the Blue Ridge Parkway dedicated to providing tourism and hospitality information to the Parkway traveler.

//Learn more and download the Blue Ridge Parkway app for iOS or Android at the Blue Ridge Parkway Association website.

//Read coverage of the Blue Ridge Parkway mobile app launch in the Roanoke Times.

NewCity Presentation on UX × SEO at EdUI

Melissa Beaver and Jessica Behal of NewCity speaking at EdUI 2012David Poteet, Melissa Beaver (Director of UX) and Jessica Behal (Director of Internet Marketing) gave a presentation at EdUI  2012 on how user experience and SEO professionals can stop fighting and start teaming up to deliver big results. Our presentation focused on the higher education market (this was EdUI after all), but the principles apply for any market.

View the presentation slides and notes on Slideshare.

Responsive Design Resources and Additional Reading

Presentation File and One-Sheet

Download Rebekah's EduWeb presentation as a pdf: Managing a Responsive Design Redesign Project

Download our one-sheet: What is Responsive Design and When Is It Appropriate?

Check Out The Templates

Peruse the templates shown in the presentation file on your own.  Go to http://shu.newcitystaging.com/.  Many thanks to Sacred Heart University for allowing us to share these with you.

Additional Reading

Where to Begin

  • The article that started it all:…

We craft human experience.

NewCity crafts award-winning websites, apps and campaigns for universities, non-profits and corporations. We lay a solid foundation combining user experience, compelling design and future-friendly technologies to power your success for years to come.

Our expertise

  • Research & Strategy
  • User Experience
  • Web Design & Development
  • Internet Marketing & SEO
  • Mobile Apps & Websites
  • E-Commerce
  • Video
  • Print & Collateral Design
  • Identity & Branding