Start a Conversation
If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Rethinking Service
Robynne Lofton reflects on the past year of NewCity’s enrollment strategy work. A colleague recently shared a story with me about her brother. They had been talking about those inevitable low points in life, and he had shared his deep frustration with people who would reach out to someone in pain after a loss, and […]
Empowering Higher Ed with First Party Data: Infographic
Highlights from HighEdWeb Analytics Summit, April 30, 2024 You may have noticed lots of talk recently about the phase-out of 3rd party data (cookies), and the shift to the new era of First Party Data. What’s it all about? In April NewCity’s Senior Digital Marketing Strategist Mike Zolnoski gave a talk about the importance of […]
Hannon Hill & NewCity Webinar: Rethinking Student Connections
Rethinking Student Connections: UX Research and Website Personalization in Enrollment Strategies, May 22, 2024
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
No Shady Data: Implementing GA4 For Quality Insights in Higher Ed
The Quest for Crystal-Clear Data: Why It Matters in Higher Ed
Use Slate to Empower Your Enrollment Strategy
During the pressure of yield season, it’s easy to fall back on tactics that promise quick wins. We encourage enrollment leaders to connect their efforts across their website, Slate and their campaigns using a unified digital strategy to get the best results at the bottom of the funnel.
NewCity Announces Slate Partnership
February 16, 2024 NewCity is now a Slate services provider and member of the Slate Preferred Partner Program, a network of organizations that share a commitment to support transformational effects on the world of higher education. The Slate Preferred Partner Program recognizes organizations that integrate with Slate and offer implementation support, while providing meaningful contributions […]
