Why and How to Add Heat Mapping to Your Analytics Toolkit

Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Which link are users clicking on? Are they scrolling to the button? Did they even look at […]

How to personalize website content in Higher Ed

A laptop decorated with multiple stickers

Maybe you’ve heard this before: “Could we have a personalized web presence like an e-commerce site?” Does that make sense for higher ed sites? Is it even feasible? David Poteet examines the possible risks and rewards. Read David’s article on ContentEd

2020 marks NewCity’s 25th Anniversary

David Poteet pondering sticky notes used in a content strategy session

In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.