Rethinking Service

Robynne Lofton reflects on the past year of NewCity’s enrollment strategy work. A colleague recently shared a story with me about her brother. They had been talking about those inevitable low points in life, and he had shared his deep frustration with people who would reach out to someone in pain after a loss, and […]
NewCity Announces Slate Partnership

February 16, 2024 NewCity is now a Slate services provider and member of the Slate Preferred Partner Program, a network of organizations that share a commitment to support transformational effects on the world of higher education. The Slate Preferred Partner Program recognizes organizations that integrate with Slate and offer implementation support, while providing meaningful contributions […]
NewCity’s Seven Pillars of Higher Ed Digital Strategy

In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.
Build Your Digital Playbook & Toolkit

Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.
Developing an Effective Content Strategy for Higher Ed

If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
Higher Ed Governance for the Real World, Part 2

We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1

A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.