NewCity Announces Slate Partnership

NewCity logo + the Slate logo on top of a out-of-focus nighttime cityscape background

February 16, 2024 NewCity is now a Slate services provider and member of the Slate Preferred Partner Program, a network of organizations that share a commitment to support transformational effects on the world of higher education.  The Slate Preferred Partner Program recognizes organizations that integrate with Slate and offer implementation support, while providing meaningful contributions […]

NewCity’s Seven Pillars of Higher Ed Digital Strategy

Title card with the text "7 Pillars of Higher Ed Digital Strategy". In the background are three young students

In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.

Minding the Gap: creating a blueprint for enrollment success

Mind the gap sign with a train moving by it at speed

Gaps are Everywhere When you work in enrollment, the London public transit reminder to “Mind the Gap” is a mantra that serves you well. Whenever you’re stretched too thin, pouring over data, balancing budgets, or unearthing missed opportunities; this call can re-center and inspire you. Gaps can be people we’re overlooking, or steps in the journey […]

How to personalize website content in Higher Ed

A laptop decorated with multiple stickers

Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”

What International Students Can Teach Us About the Virtual Campus Visit

International students working with laptops

It’s decision season for students starting college this year. Normally, campuses would be teeming with flocks of high school seniors and parents following peppy student tour guides. I was one of those guides, a sophomore learning to walk backwards without tripping and swapping my left for my right, as I pointed out interesting features of […]