Enrollment Archives

Establish a Platform and Rhythm for Growth

The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]

Make Cost, Aid and Application Process Accessible and Easy

Every investment you make to simplify, streamline and clarify content pays dividends for years.

Connect to My Future

People choose to go to college to change the trajectory of their lives, opening doors to greater opportunities. Evidence of these outcomes shows the value of a degree or school. Connect your degree programs with alumni and career services content. Let students hear alumni voices, and show the support they receive along the way.

Start a Conversation

If a student walks into your admissions ofﬁce you wouldn’t ask them to ﬁll out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.

Rethinking Service

Robynne Lofton reflects on the past year of NewCity’s enrollment strategy work. A colleague recently shared a story with me about her brother. They had been talking about those inevitable low points in life, and he had shared his deep frustration with people who would reach out to someone in pain after a loss, and […]