Robynne Lofton’s Transition From Higher Ed to Digital Agency

It has been a beautiful period of transitions. My time in admissions was driven by the deep desire to open wide the doors to spaces that so few had access to. Over 26 years that passion grew into leadership, serving students, managing teams, offices, and divisions. A passion to serve became grounded in purpose as […]
How to personalize website content in Higher Ed

Maybe you’ve heard this before: “Could we have a personalized web presence like an e-commerce site?” Does that make sense for higher ed sites? Is it even feasible? David Poteet examines the possible risks and rewards. Read David’s article on ContentEd
What International Students Can Teach Us About the Virtual Campus Visit

It’s decision season for students starting college this year. Normally, campuses would be teeming with flocks of high school seniors and parents following peppy student tour guides. I was one of those guides, a sophomore learning to walk backwards without tripping and swapping my left for my right, as I pointed out interesting features of […]