Why Higher Ed Branding Is Like Stand-Up Comedy
NewCity’s former Director of Marketing and pro stand-up comedian Anthony Robinson shares some insights that work both under the spotlights and in your university marketing pieces.
The New Swear Jar: Why Seemingly Good Buzzwords Could Be Harming Your Higher-Ed Brand
Why seemingly good buzzwords could be harming your higher-ed brand
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]
