Visual Identity Development


Logo development occurs in three stages. Discussion. Exploration and Refinement. NewCity will deliver a variety of loose sketch work ideas from which we will choose up to three directions to refine and explore in crisper detail.

One final direction will then be chosen to provide vector logo artwork and bitmap formats with accompanying size and usage restrictions.

Customer Requirements

  • Provide current brand standards or style guide
  • Open discussion about what your brand is, is not.


Full disclosure, a logo is not your brand. Strategy, messaging, emotional appeal and visual identity combine to create the foundation of a brand. A solid visual identity should be a first step for anyone considering an overhaul of an existing logo or creation of something entirely new.