Brand Exploration


An “Element Collage” consisting of color palette exploration and expansion, font exploration, and photography and/or illustration style suggestions.

The collage will also feature a variety of applications utilizing this exploration in commonly found layouts found within a CMS driven web design with an emphasis on creating a design system of reusable components. (i.e. feature areas, callouts, article styles, and a variety of themed “elements”) that will spark a refined or new direction for the face of your brand.

Customer Requirements

  • Provide current brand standards or style guide
  • Provide current collateral (print, digital, outdoor)