NewCity approaches brands as an interwoven set of values and promises that unfold over time based on people’s actual experience with you. Brand strategy is the roadmap for using the things you can control to influence the things you can’t control, building brand awareness and loyalty.
To craft a brand strategy that connects powerfully with people in every medium, we start by uncovering the bedrock truths about your organization – the values and beliefs that undergird everything you do. Sometimes these are well understood, sometimes they take a little digging. But just because something is authentic and true about you doesn't mean it's particularly compelling. These are the types of puzzles I like to help solve.- David Poteet, President