NewCity

What we do

We have a rare combination of in-house expertise that lets us take on a wide variety of client engagements — ranging from enterprise-level digital transformations to highly targeted solutions.

The markets we serve include Higher Education, Non-Profits, Health & Research, and Government. We help these clients grow their brands with stunning and sustainable digital strategies and web-based projects.

Men and women participating in a content strategy exercise

Projects We Deliver

Comprehensive Projects

From in-depth research and discovery, through to design, development, and content, we specialize in helping complex organizations launch successful digital and web projects.

  • Enterprise-level website transformations: Replatforming and restructuring of websites with tens of thousands of pages, or complete overhauls of small-to-medium sites with lots of departments, stakeholders, or audiences.
  • Targeted microsites: Creating a brand new website for a specific purpose or audience, like a grant-funded project sponsored by one or more organizations.
  • Digital strategy and execution for multiple web properties: Untangling, consolidating, and reunifying an overgrown collection of websites into something more manageable for both users and administrators.
  • Design systems and component libraries: Upgrading an existing website’s content delivery platform with new patterns and templates, whether implemented by us or working with third-party or in-house developers.

Targeted Projects

In addition to large, complex projects, we also take on more targeted projects for clients who want to focus on improving their user experience, boosting their brand, or empowering their internal teams through training.

  • Digital-centric brand strategy and execution
  • Enrollment engagement and conversion strategies
  • Improving existing information architecture
  • Design and component library expansions
  • Content strategy, copywriting, and editing
  • Accessibility testing and remediation
  • Performance testing and enhancements
  • Training in writing, CMS management, and accessibility
  • Measurement and optimization

Expertise & Disciplines