Start a Conversation
If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Hannon Hill & NewCity Webinar: Rethinking Student Connections
Rethinking Student Connections: UX Research and Website Personalization in Enrollment Strategies, May 22, 2024
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
3 Ways to Adjust Your Content for Users with Cognitive Disabilities
Cognitive disabilities are by far the most common type of disability. How can we ensure our websites are accessible to these users as well?
Why and How to Add Heat Mapping to Your Analytics Toolkit
Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Heatmaps can help you answer these questions. Many tools are low cost and easy to use, and […]
Build Your Digital Playbook & Toolkit
Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.
Why “Read More” is Less Effective
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Why Do We Still Use Lorem Ipsum?
If you’ve ever worked on a website redesign project, you’ve read something like this:Lorem ipsum dolor sit amet
