NewCity

Why and How to Add Heat Mapping to Your Analytics Toolkit

Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Heatmaps can help you answer these questions. Many tools are low cost and easy to use, and […]

Build Your Digital Playbook & Toolkit

Icon of a notebook, tools, and a person

Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.

Why “Read More” is Less Effective

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Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!

Infinite Scroll: A Bad Idea for Usability and Accessibility

A spiraling staircase

Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.