Establish a Platform and Rhythm for Growth
The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]
Make Cost, Aid and Application Process Accessible and Easy
Every investment you make to simplify, streamline and clarify content pays dividends for years.
Connect to My Future
People choose to go to college to change the trajectory of their lives, opening doors to greater opportunities. Evidence of these outcomes shows the value of a degree or school. Connect your degree programs with alumni and career services content. Let students hear alumni voices, and show the support they receive along the way.
Start a Conversation
If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Hannon Hill & NewCity Webinar: Rethinking Student Connections
Rethinking Student Connections: UX Research and Website Personalization in Enrollment Strategies, May 22, 2024
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
3 Ways to Adjust Your Content for Users with Cognitive Disabilities
Cognitive disabilities are by far the most common type of disability. How can we ensure our websites are accessible to these users as well?
Why and How to Add Heat Mapping to Your Analytics Toolkit
Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Heatmaps can help you answer these questions. Many tools are low cost and easy to use, and […]
