Build Your Digital Playbook & Toolkit
Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.
Why “Read More” is Less Effective
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Why Do We Still Use Lorem Ipsum?
If you’ve ever worked on a website redesign project, you’ve read something like this:Lorem ipsum dolor sit amet
Infinite Scroll: A Bad Idea for Usability and Accessibility
Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.
Herding Cats (and Building Consensus) with Workshops
Building consensus can be hard. Really hard. Especially when you bring together a group of smart, opinionated people to develop a new approach or solve a problem. That’s why we use workshops.
Experience Mapping
An experience map depicts the possible journeys each audience has or should have with your organization both on the website and through other channels. It also serves as a powerful tool to communicate our vision to other stakeholders. An experience map includes: It’s also important to understand how people enter the site and what happens […]
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Ad Hoc User Personas
Any personas you use to guide strategy, UX, and content decisions should be created from qualitative research with your audiences or customers.
Content Planning Tool for “Red Route” Web Pages
The most important content on your website lies where your goals and your users’ top tasks overlap. These are your “red route” pages.
UI Design Studio Workshop
UI Design Studio is a quick and efficient workshop for generating ideas from your team and stakeholders. It does require sketching which can intimidate some people, but we’ve found that a short introduction to simple sketch techniques can help people get past their artistic inhibitions. To lead a UI design studio workshop you’ll need: If […]
