Establish a Platform and Rhythm for Growth
The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]
Make Cost, Aid and Application Process Accessible and Easy
Every investment you make to simplify, streamline and clarify content pays dividends for years.
Teaching Web Teams to Speak Enrollment
David Poteet and Robynne Lofton presented Teaching Web Teams to Speak Enrollment at HighEdWeb 2024 in Albuquerque, NM. Description of the presentation: You know prospective students are the #1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say […]
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
Hike Your Own Hike
My Big Takeaway from 2023 I’ve never thru-hiked the Appalachian Trail but I live 20 minutes from it. My wife and I help maintain a 2 mile stretch with some of the most spectacular scenery on the trail. I spend a few days on the AT every year, joining the flow with folks who are […]
NewCity’s Seven Pillars of Higher Ed Digital Strategy
In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.
Minding the Gap: creating a blueprint for enrollment success
Gaps are Everywhere When you work in enrollment, the London public transit reminder to “Mind the Gap” is a mantra that serves you well. Whenever you’re stretched too thin, pouring over data, balancing budgets, or unearthing missed opportunities; this call can re-center and inspire you. Gaps can be people we’re overlooking, or steps in the journey […]
Build Your Digital Playbook & Toolkit
Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.