There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.