Higher ed websites have an Achilles’ Heel. It impacts their ability to attract the best students, and it impacts perception of the institution’s brand. This weak spot is the degree program landing page (called a “major” in the US or “course” in the UK). We’ve seen many institutions devote time and money to other parts of their web presence and neglect these critical pages. Making them great isn’t just a content challenge, it’s often a political one. Despite the difficulties, I’m encouraging you to focus first and foremost on these pages.