Start a Conversation
If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Hannon Hill & NewCity Webinar: Rethinking Student Connections
Rethinking Student Connections: UX Research and Website Personalization in Enrollment Strategies, May 22, 2024
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
No Shady Data: Implementing GA4 For Quality Insights in Higher Ed
The Quest for Crystal-Clear Data: Why It Matters in Higher Ed
Use Slate to Empower Your Enrollment Strategy
During the pressure of yield season, it’s easy to fall back on tactics that promise quick wins. We encourage enrollment leaders to connect their efforts across their website, Slate and their campaigns using a unified digital strategy to get the best results at the bottom of the funnel.
Unified Strategy Starts with Language and Empathy
How your Higher Ed teams can build bridges and collaborate around a shared vision
NewCity’s Seven Pillars of Higher Ed Digital Strategy
In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.
Minding the Gap: creating a blueprint for enrollment success
At some point in my enrollment career, I received an innocuous refrigerator magnet with the British subway reminder to “Mind the Gap”. That magnet never made it home, rather it stayed affixed to various metallic surfaces in my office. I carried it with me for the greater portion of a 26-year career serving admissions and […]
