3 Ways to Hobble Your Higher Ed Brand

A photo of graduates facing a bluebird sky

Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]