Advanced Cat Herding

Ever been in a workshop you knew was doomed 5 minutes in? It’s not that people don’t want to do the right thing. Nor is it that we don’t want to cooperate. Why is it so hard to lead a group to agree on a problem, visualize a solution, and move toward a goal? Advanced Cat Herding, available as a workshop and eBook, is a collection of our best tips for facilitating workshops and leading a group to create great things together.
Web Design Best Practices: “Everyone Else Is Doing It”

Just because everyone else is doing it doesn’t mean it works, or that it’ll work in your case.
KJ Method

The KJ Method — created in the 1960s by Japanese anthropologist Jiro Kawakita — helps groups quickly reach consensus on organizing and prioritizing a set of ideas or data. It’s simple, easy to do, and cost-effective. Why you should try it: A KJ session can be run in-person or online. What works best for your […]
The Monsters of Web Design

Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.
Launch Without Fear: A Guide To Site Launches

Besides Never Launch on Friday!” we have some more lessons to live by when preparing for your website launch. Take some notes and have a Happy Launch Day!”
Data Isn’t Objective: Dealing With Shady Data in Web Analytics

We like to pretend data has no biases and should be the incontestable arbiter of our disputes. But we need to be careful. Data is subjective. And it’s subjective because we’re subjective.