Herding Cats (and Building Consensus) with Workshops
Building consensus can be hard. Really hard. Especially when you bring together a group of smart, opinionated people to develop a new approach or solve a problem. That’s why we use workshops.
Experience Mapping
An experience map depicts the possible journeys each audience has or should have with your organization both on the website and through other channels. It also serves as a powerful tool to communicate our vision to other stakeholders. An experience map includes: It’s also important to understand how people enter the site and what happens […]
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part IV
This is it, the final installment of our series on ecommerce. Get ready, we’re about to take a final dive into using Google’s Enhanced Ecommerce for higher education.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part III
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II dealt with one easy solution to get more out of your analytics: Page Value. In Part III, we are going to discuss going beyond the standard implementation, into the realm of ecommerce.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part II
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II of this series deals with one easy solution to get more out of your analytics.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part I
If you’ve looked at your Google Analytics dashboard, you may have noticed a set of ecommerce reports. If you then shrugged them off saying, “We’re in higher ed, not ecommerce,” think again. You’re missing out on a goldmine of analytics data.
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Ad Hoc User Personas
Any personas you use to guide strategy, UX, and content decisions should be created from qualitative research with your audiences or customers.
Content Planning Tool for “Red Route” Web Pages
The most important content on your website lies where your goals and your users’ top tasks overlap. These are your “red route” pages.
Open Source Solutions: WordPress vs. Drupal
When you’re considering a major redesign, choosing the right content management system can be daunting. For starters, should you go with an enterprise CMS or open source? There are great options for both, and what’s right for you will depend on your budget and your specific needs.