Google Tag Manager 101: The Basics
You’re probably hearing a lot about Google Tag Manager, but do you understand exactly what it is and why to use it? If not, read on!
Data Isn’t Objective: Dealing With Shady Data in Web Analytics
We like to pretend data has no biases and should be the incontestable arbiter of our disputes. But we need to be careful. Data is subjective. And it’s subjective because we’re subjective.