Selling UX: Lessons From The Firing Line
Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]
The Monsters of Web Design
Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.
Content and Development: The New Dynamic Duo
How to Structure a Cringe-Proof CMS for Content Creators
THIS is Why Content Matters
Are you budgeting enough time for your project’s content phase? Let’s find out.
Show Me The Degree!
Why degree programs are the most important pages on your site after the home page
Content Governance for the Real World
In a previous article, we discussed Content governance (and why your website can’t live without it).” In this follow-up
Tips for Getting Good Testimonials for Your University Website
It’s tough getting compelling, quality testimonials that really tell the story of your school.
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]
Understanding the Medium: A University Looks at Publishing on the Web
This is a paper that was originally published in April 1995 in the proceedings of the WebEdge conference in Austin, Texas. At the time our founder David Poteet had recently designed and built the first website for Radford University where he was still working. He left Radford to launch NewCity in August, 1995.
We’ve republished it as an interesting view of the future from the past.
