Rusty Segars

Senior Designer
@NewCity since 2019

Rusty’s career started in print design on the Outer Banks of North Carolina, but quickly moved into web design as the technology emerged. In 2007, after building a freelance client base in the fashion and entertainment industries, he decided to move to NYC. Shortly thereafter he went on to work for Ralph Lauren for several years and earned Webby recognition for one of the best fashion sites of the year. Since then, he’s expanded into designing sites for other industries such as higher education, libraries, museums, travel, and culture.

New York City was a great place for a designer who loves art and live music, but in 2014, Rusty decided to move back to the Outer Banks and he bought a home in Nags Head to be close to family, old friends, and the ocean.

Now Rusty takes full advantage of the beach lifestyle. He usually takes a run on the beach every morning around sunrise (after he’s had his coffee) and enjoys a good book (mostly horror, music biographies, and Bukowski) and a cold beer on the beach, not to mention swimming and playing bocce ball. He also enjoys cooking — not surprisingly, and especially — fresh, local seafood on the grill. Rusty’s also a fan of bourbon and mixology, and luckily for him his younger brother bartended at an upscale bar in NYC and moved back to Nags Head the same time he did, so he’s pretty spoiled with good cocktails.

Helped Craft
Currently Working On
  • Rutgers University Libraries
  • National Science Teaching Association
  • University of North Carolina School of Education
  • Virginia College of Osteopathic Medicine
  • Mercy College