Rachel DeLauder

Content Strategist
@NewCity since 2012

Rachel is NewCity’s resident wordsmith, whose goal in life is to distill messages down to their most essential core. A word nerd at heart, she swoons over perfectly crafted copy and looks at communication challenges as just an opportunity to make the world a more logical, legible place.

Rachel specializes in taking piles of dusty, disorganized content and churning out laser-cut messages that serve a distinct purpose. She loves digging through existing content to uncover the defining pieces that make a client unique, then working with designers to tell the story.

She came to us after seven years working with Virginia Tech’s Division of Student Affairs, where she managed publications and media relations for an in-house marketing team. She also has a BA in English and an MA in communication from Virginia Tech (making her a Hokie fan thrice over).

Rachel likes canoeing, hiking, and playing outdoors, and exploring it all from the air in her boyfriend’s 1975 Grumman Tiger. She can tell you more than you ever wanted to know about the genre-bending genius of political entertainment news programs and their importance in the 2008 presidential election.

Currently Working On
  • Cleveland Institute of Music
  • Lock Haven University
  • Springfield College
  • Clarke University
  • Tufts Alumni and Friends