Philip Ribbens

Analytics Specialist
@NewCity since 2012

Philip likes finding ways to answer questions with data. He also enjoys figuring out how to best use the tracking technologies available to create relevant and accurate data and then how to best use that data to answer questions and provide insight.

His knowledge of the entire digital analytics process — from planning to implementation to analysis — enables him to better uncover actionable insights and create an environment for others to uncover their own. In the context of the web, this could apply to specific campaigns (SEO, PPC, email, etc), an entire site redesign, or to smaller content, organization, or design changes.

In Philip’s free time he enjoys playing, watching, reading about, and teaching basketball; playing softball; eating dark chocolate; and reading miscellaneous books.

Currently Working On
  • Youngstown State University
  • Longwood University
  • Old Dominion University Distance Learning
  • Auburn University College of Education
  • Virginia Tech
  • Pomona College
When We Meet

Ask Me About

The aesthetic appeal of the San Antonio Spurs