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Phil Pelanne

Director of Technology

phil@insidenewcity.com
540.315.3883
@NewCity since 1998

After graduating from William and Mary with a B.S. in physics, Phil started as NewCity’s lone developer (back when it was NewCity, population: 6).

He was in charge of two web servers, one running Mac OS 8 and the other rocking Windows NT 4, both sitting in our office. We had a fax machine tied to the web server (ha!). Now he’s running over 50 mostly virtualized servers scattered across the U.S. for a wide variety of awesome clients.

Phil’s work chiefly involves back-end development, usually somewhere in the LAMP stack (though ever the tinkerer, he also gets his hands into Ruby, Python, Perl, JavaScript — whatever’s needed.) He especially likes to pimp servers for speed, cache everything, and squeeze out extra milliseconds per connection for a net savings that adds to our clients’ website retention and increased sales. He’s also obsessed with finding ways to do the largest amount of useful stuff with the fewest keystrokes — AUTOMATE ALL THE THINGS!

Internally, he manages our development team, always looking for opportunities for our developers to stay on the cutting edge in whatever facet of development they excel at. He helps us work across teams by making sure dev is working as efficiently as it can with UX, Design, and SEO.

For him, the best part of development is that it’s in never-ending flux — what he’ll be doing two years from now is vastly different from what he’s doing today. Part of his job is to try to steer us towards the best technologies to accomplish both our and our clients’ needs, and luckily he finds that pretty fun to do.

When not fixing the Internet, Phil’s usually serenading us on the Martin guitar we gave him for his 10-year NewCity anniversary. He claims he can sing “Hey Jude” with all the individual words reversed, but none of us is willing to challenge him to verify that.

 
Currently Working On
  • Longwood University
  • University of Tennessee College of Architecture + Design
  • Smithsonian-Mason School of Conservation
  • Oklahoma State University Division of Agricultural Sciences and Natural Resources
  • University of Kentucky