Eva Floyd

Senior User Experience Architect

@NewCity since 2006

Eva specializes in user experience research and strategy, fueled by a passion for crafting elegant and purposeful interactive designs.

With a knack for asking the right questions and some well-honed facilitation skills, Eva helps organizations gain a better understanding of themselves and those they serve. She uses collaboration and lots of processing to carve out a vision for the future as well as a roadmap to get there.

Understanding the client’s point of view is a big part of what we do, so it’s fitting that her favorite part of each project is the opportunity to see the world through a new lens.

Eva graduated in 2003 with a BFA concentrating in graphic and interaction design from Virginia Tech’s College of Architecture and Urban Studies.

She loves taking trips that revolve around alternate modes of transportation — and birds. She also enjoys making anything out of the apples she grows at her house, from pies to hard cider.

Currently Working On
  • University of Tennessee College of Architecture + Design
  • Northeastern University
  • Wichita State University
  • Emory University School of Medicine
  • Colorado State University College of Health & Human Sciences
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Making stained glass windows for my house…very, very slowly