David Poteet


@NewCity since 1995

In 1995 David had the crazy notion to start a company that was the sort of place where he’d always wanted to work. A place without a lot of hierarchy or politics, where you worked closely with people at the top of their craft to create things that make the world better. Today NewCity is that place.

David graduated with honors from Virginia Tech in 1992 with a degree in Graphic Design. It only took six years! The first two and a half years he spent studying aerospace engineering weren’t a total waste, since he learned enough programming and techie stuff to be dangerous. He had no idea the web would be born only a year later, which was the perfect medium for a half artist/half geek.

David’s role at NewCity can best be described as a player/coach. He still keeps a hand in user experience and strategy for a few projects each year. He teaches frequent workshops and on UX, content strategy and mobile. David has led strategy and user experience for clients including the American Battle Monuments Commission, Grand Teton Association, Imperial College London, the University of Portsmouth, and the UVA School of Continuing and Professional Studies.

David also serves as the Vice President of the Friends of the Blue Ridge Parkway, and is a board member of the Association of Partners for Public Lands.

Outside the office David enjoys hiking, playing with his kids, playing Settlers of Catan, guitar, biking and working with youth.

As long as he has the latest Apple gadget, he’s pretty much happy.

Currently Working On
  • University of Leicester
  • National Science Teachers Association
When We Meet

Ask Me About

National Parks, Legos, England, Tolkien, Terry Pratchett