How to personalize website content in Higher Ed
![A laptop decorated with multiple stickers](https://www.insidenewcity.com/wp-content/uploads/2022/01/2021-01-21_how-to-personalize_02-1024x464.jpg)
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
2020 marks NewCity’s 25th Anniversary
![David Poteet pondering sticky notes used in a content strategy session](https://www.insidenewcity.com/wp-content/uploads/2020/12/2020-12-17_25th-anniversary_02-1024x464.jpg)
In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.