NewCity

Use Slate to Empower Your Enrollment Strategy

During the pressure of yield season, it’s easy to fall back on tactics that promise quick wins. We encourage enrollment leaders to connect their efforts across their website, Slate and their campaigns using a unified digital strategy to get the best results at the bottom of the funnel.

NewCity’s Seven Pillars of Higher Ed Digital Strategy

multi-colored plastic pillars along a wall, looking up

In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.

UI Design Systems

example of layout components for a design system on a wall with hand written notes

All websites, regardless of size, are made up of common elements. Some pieces are small (think buttons or headers) and some pieces are big (image galleries or news feeds). A design system organizes these common elements into reusable patterns that can be combined to make any page or interface you need.

How to personalize website content in Higher Ed

A laptop decorated with multiple stickers

Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”

2020 marks NewCity’s 25th Anniversary

David Poteet pondering sticky notes used in a content strategy session

In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.