No Shady Data: Implementing GA4 For Quality Insights in Higher Ed
The Quest for Crystal-Clear Data: Why It Matters in Higher Ed
Use Slate to Empower Your Enrollment Strategy
During the pressure of yield season, it’s easy to fall back on tactics that promise quick wins. We encourage enrollment leaders to connect their efforts across their website, Slate and their campaigns using a unified digital strategy to get the best results at the bottom of the funnel.
Unified Strategy Starts with Language and Empathy
How your Higher Ed teams can build bridges and collaborate around a shared vision
NewCity’s Seven Pillars of Higher Ed Digital Strategy
In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.
UI Design Systems
All websites, regardless of size, are made up of common elements. Some pieces are small (think buttons or headers) and some pieces are big (image galleries or news feeds). A design system organizes these common elements into reusable patterns that can be combined to make any page or interface you need.
How to personalize website content in Higher Ed
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
2020 marks NewCity’s 25th Anniversary
In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.
Higher Ed Governance for the Real World, Part 2
We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1
A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
KJ Method
The KJ Method — created in the 1960s by Japanese anthropologist Jiro Kawakita — helps groups quickly reach consensus on organizing and prioritizing a set of ideas or data. It’s simple, easy to do, and cost-effective. Why you should try it: A KJ session can be run in-person or online. What works best for your […]
