UI Design Systems

All websites, regardless of size, are made up of common elements. Some pieces are small (think buttons or headers) and some pieces are big (image galleries or news feeds). A design system organizes these common elements into reusable patterns that can be combined to make any page or interface you need.
Establish a Platform and Rhythm for Growth

The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]
Make Cost, Aid and Application Process Accessible and Easy

Every investment you make to simplify, streamline and clarify content pays dividends for years.
Connect to My Future

People choose to go to college to change the trajectory of their lives, opening doors to greater opportunities. Evidence of these outcomes shows the value of a degree or school. Connect your degree programs with alumni and career services content. Let students hear alumni voices, and show the support they receive along the way.
Start a Conversation

If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Show Me The Experience

No one takes a journey they haven’t first imagined.
Show Me The Degree

Winning over prospective students starts with the degree program.
No Shady Data: Implementing GA4 For Quality Insights in Higher Ed

The Quest for Crystal-Clear Data: Why It Matters in Higher Ed
Use Slate to Empower Your Enrollment Strategy

During the pressure of yield season, it’s easy to fall back on tactics that promise quick wins. We encourage enrollment leaders to connect their efforts across their website, Slate and their campaigns using a unified digital strategy to get the best results at the bottom of the funnel.
Unified Strategy Starts with Language and Empathy

How your Higher Ed teams can build bridges and collaborate around a shared vision