Slate Capabilities

Slate Preferred Partner + Digital Strategy

At NewCity, we see your Slate ecosystem as a key component in a comprehensive digital strategy that starts with your website. Your site welcomes potential students into their enrollment journey with you, and Slate helps nurture them along on that journey, personalizing communications and delivering content and support when they need it.

Two female university students sitting in the grass under a tree looking at a laptop

A Unified Digital Approach for Slate

Slate Silver Partner Badge

Your goals are unique to you, so we’ll meet you where you are with Slate and help you design a realistic plan that you can implement now.

And with our enrollment expert Robynne Lofton as part of your project team, you can trust that the goals of improving access, conversions and increasing enrollment will be built into each piece.

This means that:

  • Your user experience is empathetically tailored to meet the needs of students and families.
  • Your Slate forms are beautifully designed to reflect your school’s unique brand.
  • Your copy keeps students actively engaged.
  • Your pathways to helpful content are clear and easy to navigate.
  • Your analytics dashboard (Ping, GA4) are tracking your metrics in the ways you need to see them.

Services at a Glance

  • Slate Review
  • Portal Page Design
  • Form Design
  • Brand Template Design
  • Content Development
  • Enrollment Strategy
  • Audience Research
  • Journey Mapping
  • Report & Query Design
  • Analytics (Ping/GA4)

Your Goals, Our Domain Expertise

When you partner with NewCity for enrollment services, you don’t get a singular perspective on a multi-faceted problem. You’ll work with experts from each of our five disciplines:

Enrollment Strategy & Marketing

We prioritize your unique audiences and shape strategies that target key conversions in your enrollment cycle.

User Experience and Content Strategy

With a research-backed approach, we review how easy (or not) it is for your users to find and answer key questions on the portal, website, and linked platforms, and show you opportunities to smooth and improve the student/parent journey.

Brand and Visual Design

We help you ensure that your brand experience is visually consistent and your brand messages are reinforced with engaging and relevant content as students and parents move through each stage of the enrollment funnel. 


We evaluate performance, accessibility, and opportunities to better integrate systems to streamline the enrollment experience for students and parents. 

Digital Marketing & Analytics

We can help you connect the dots between search, social and email platforms and track your efforts with custom Ping or GA4 dashboards, so you can review clean data of the student experience at each stage, and know where to adjust or optimize.

Your Slate Services & Enrollment Strategy Team

Enrollment Services is led by Robynne Lofton whose career spans 26 years in enrollment management positions.

“Through the discovery phase, NewCity was a trusted advisor with great insight into the challenges and opportunities faced by higher education websites. We leaned on their real-time, real-world experience to completely revamp key areas of the website…. The copy and content for our admissions and financial aid sections is an amazingly fresh take on what can be a complex process for prospective students.”
Dave DeJonge
Senior Director, Strategic Communications at Aquinas College