Website Competitive Analysis

Deliverables

  • Conduct unmoderated comparative usability testing with your website and competitor websites, with 6 users per audience group (total of 18)
  • Review and evaluate key brand messages and content supporting these messages across competitor websites
  • Report comparing you and competitors across user experience, audience perception and brand messages

Customer Requirements

  • Discovery meeting (via virtual conference) to describe project goals and target audience groups (up to 3)
  • List of 4-5 competitor organizations to include and reasons you selected them